The Go-Giver & The Love Club

So what is this Love Club, thing all about? We get a warm and fuzzy feeling when we think about how supportive our friends and family have been since we started Within in 2008. Not only are we happy that people help spread our concept, but that they have so much faith in us and what we are doing. We are so grateful.

The Love Club combines the best of so many worlds. The news of uplifting, organic, affirmation tees spreads to new audiences, the people that have helped us all along are rewarded for their efforts and we get more tees into the hands of more people. Everyone is happy.

Not too long ago Nikki, my Within Co-Owner, told me about a book called The Go-Giver. She also announced that she wanted to be our “Director of Customer Experience.” I thought that was a very cool title, and really true to what Nikki was already doing. Of course we are a company with a product, but the experience around that product is equally important – everything from posting inspiring quotes and videos on Facebook and Twitter, to handling shirt exchanges and answering emails. Its all a part of what makes us Within Organics, beyond our clothing. Its where we really get to interact with people, whether or not they are customers. And Nikki is the finest “Director of Customer Experience” I’ve ever seen. That girl truly, truly cares and pours her heart into every tee shirt she folds and ships and every newsletter she writes. It is an honor to work with her and she constantly inspires me.

While reading The Go-Giver it became clear that Nikki had taken this book to heart. I’ll quote the summary to explain; “The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. He seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Pindar shares with Joe the Five Laws of Stratospheric Success and teaches him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb ‘give and you shall receive.’” In a way I’d heard it all before, but the way this book explained it got me really excited about giving. It was so easy to go out and test the theory by randomly giving, or contacting someone I hadn’t spoken to in a while and telling them something I always liked about them. It was amazing to watch how it spiraled into all kinds of wonderfulness and I was touched by how the simplest gesture could make someone’s day. It seems at the same time I started getting free help from respected mentors and in-demand consultants, as well as sincere compliments back from the people I had reached out. It is so easy and so perfect and really the way the world should and can be.

Reading this book reinvigorated the way I look at Within and what we’re doing. We’ve always thought about it as more than selling a product, and now I truly understand what that means and what it takes. I’d rather wake up in the morning and say, “how can make someone’s day?” instead of “how can I convince people to buy what I’m selling.” Ew, that second question is not the best motivator for me.

The Love Club is something Nikki and I feel really good about. Sure, we’ll end up giving away a lot of tees, but they will be in the hands of our biggest promoters and that makes us happy. They deserve it.

If you’d like to learn more about The Love Club check out our Club page, including a sign-up form and tools to help you spread you the word. And maybe today you’ll find a way to make someone’s day.